The Marketing Manager is responsible for driving the execution of marketing strategies, campaigns, and partnerships that enhance World Vision Malaysia's visibility, engagement, and fundraising performance. This role manages day-to-day operations, oversees team members in Campaigns, Digital, and Corporate Relations, and ensures delivery of effective marketing initiatives aligned with organizational goals.
1. Campaign & Marketing Execution
• Lead the planning and timely execution of marketing campaigns, branding activities, and awareness initiatives.
• Ensure campaigns align with fundraising targets, brand standards, and organizational priorities.
• Manage digital, social, and on-ground engagement strategies.
2. People Leadership & Coordination
• Supervise, coach, and support team members in Campaigns, Digital, and Corporate Relations.
• Foster a collaborative, purpose-driven team culture aligned with WVM's values.
• Provide spiritual encouragement in daily interactions and model Christian leadership through humility, compassion, and integrity.
• Support staff participation in devotions, prayer sessions, and values-based learning moments.
3. Corporate Engagement Support
• Support development of CSR proposals, partnership decks, and engagement campaigns.
• Manage relationship-building activities with corporate partners and sponsors.
4. Digital & Communications Support
• Work with the Digital Marketing Manager to ensure online content, analytics, and paid media support marketing objectives.
• Collaborate with Communications to ensure consistent messaging.
5. Budget & Reporting
• Manage marketing budgets and support quarterly reporting.
• Track marketing KPIs, campaign performance, and donor engagement metrics.
• Bachelor's or Master's degree in Marketing, Business, Communications, or related field.
• Minimum 5–8 years of relevant marketing experience.
• Experience managing campaigns, leading teams, and executing marketing plans.
• Strong organizational, communication, and stakeholder management skills.
• People leadership
• Campaign execution
• Stakeholder collaboration
• Creativity and problem-solving
• Results orientation
• Brand and message alignment
• Delivery of campaigns on time and within budget
• Achievement of marketing KPIs and contribution to fundraising targets
• Team performance and collaboration
• Quality of partnerships and corporate engagement support
• Operational efficiency and reporting accuracy
Be among the first to receive the latest news and updates on our work, stories of children and communities, and opportunities to make a difference.