The Digital Marketing Manager is responsible to lead the planning and execution of digital marketing strategies for World Vision Malaysia to drive engagement, fundraising, and donor retention. It oversees content creation, campaign performance, and brand consistency across digital platforms.
Objectives of this role:
- Plan, execute, and manage all digital marketing for World Vision Malaysia, including SEO, SEM, email marketing, and social media.
- Establish and execute a digital marketing strategy to distribute content.
- Work with and manage a team digital marketing specialist and other stakeholders to maintain World Vision’s digital presence.
- Maintain consistent brand messaging across all social channels.
- Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience.
Responsibilities:
- Create and manage content for World Vision’s social media, emails, and other forms of digital communication.
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
- Collaborate with the campaigns team to brainstorm new and innovative growth strategies and marketing techniques.
- Develop and monitor campaign budgets.
- Stay up to date on the latest social media trends, and implement them in World Vision’s marketing campaigns.
- Monitor and collaborate with digital agencies to maximise World Vision’s digital acquisition.
Qualifications:
- In-depth knowledge of current digital trends.
- Experience in digital marketing, or a related field.
- Proficiency in photo and video editing software.
- Experience with SEO and SEM strategy and keyword research.
- Understanding of website analytics tools, such as Google Analytics.
- Analytical mind, with a passion for measuring data.
- 7 to 8 years of experience in digital marketing.
Preferred Experience & Knowledge:
- Social media savvy, with a passion for staying on top of trends.
- Strong sense of creativity, imagination, and innovation.
- Excellent interpersonal skills, with the ability to collaborate with other departments.
- In-depth knowledge of various social media platforms and best practices.
- Ability to analyze consumer metrics, reports, and trends.
- Strong project management and managerial skills.