Open Level - (Manager / Senior Manager / Head of Marketing / Chief Marketing Officer)
This leadership role drives the strategic direction, innovation, and execution of all marketing and resource development efforts at World Vision Malaysia.
Responsible for shaping the organization’s public image, brand engagement, and fundraising performance, the incumbent leads cross-functional teams to deliver inspiring campaigns, sustainable partnerships, and measurable impact.
The role provides strategic oversight across Marketing Campaigns, Corporate Engagement, Digital Communications, Fundraising Channels, and Volunteer Relations, ensuring alignment with World Vision Malaysia’s mission, vision, and financial goals.
The final designation (Manager / Senior Manager / Head / CMO) will be determined based on the candidate’s experience, leadership capability, and demonstrated performance during the selection process.
KEY RESPONSIBILITIES
- Strategic Leadership & Planning
- Lead the strategic planning and execution of marketing and fundraising initiatives to achieve annual income and sponsorship targets (Child Sponsorship and Private Non-Sponsorship).
- Develop integrated marketing plans that unify brand awareness, donor acquisition, retention, and engagement.
- Oversee annual campaign and event calendars, ensuring effective coordination across departments.
- Provide leadership direction for online and offline fundraising channels, ensuring consistent growth and innovation.
- Develop mid- to long-term marketing and fundraising strategies aligned with WVM’s national strategy and global partnership goals.
- Brand & Marketing
- Strengthen WVM’s brand position and visibility through impactful storytelling, data-driven marketing, and content innovation.
- Lead the development of creative campaigns that translate complex social issues into compelling narratives.
- Ensure brand consistency across all touchpoints such as digital, media, corporate, and public-facing engagement.
- Oversee digital transformation in marketing, including data analytics, CRM-driven engagement, and performance-based campaigns.
- Corporate Relations & Strategic Partnerships
- Oversee corporate engagement, CSR partnerships, and major donor relations to drive strategic growth.
- Build and sustain partnerships with corporations, media, influencers, and high-net-worth individuals to enhance fundraising reach.
- Lead proposal development, sponsorship negotiations, and partnership reporting to ensure long-term collaboration and donor satisfaction.
- Provide strategic input into global and regional collaborations with World Vision International offices.
- Channel & Campaign Performance
- Direct and optimize all fundraising channels, including Face-to-Face (F2F), Digital, and Events, ensuring each contributes effectively to overall targets.
- Review and refine acquisition strategies to maximize ROI and donor lifetime value.
- Evaluate campaign performance and lead post-campaign learning for continuous improvement.
- Ensure effective resource allocation and oversee the department’s budget planning and utilization.
- People Leadership & Capability Development
- Lead, inspire, and develop the Marketing & Resource Development team, fostering collaboration, accountability, and innovation.
- Provide mentorship to departmental heads (e.g., Campaigns, Corporate Engagement, Digital, and Volunteer Management).
- Identify talent and skill gaps and recommend training and development initiatives to strengthen departmental capacity.
- Create a high-performance culture that aligns with World Vision’s mission and values.
- Provide spiritual nurturing and guidance to help team members grow in their faith and align their work with World Vision’s Christian mission and values.
- Model servant leadership that reflects humility, compassion, and integrity in all professional and interpersonal dealings.
- Collaboration & Organizational Alignment
- Work closely with the CEO and Executive Leadership Team to ensure strategic alignment of marketing goals with organizational priorities.
- Collaborate with Finance, Programmes, and Communications teams to ensure transparency, accountability, and integrated donor messaging.
- Represent WVM in media, partner, and donor engagements; act as spokesperson when required.
- Foster unity between marketing, field programmes, and supporter engagement teams for cohesive storytelling and reporting.
QUALIFICATIONS & EXPERIENCE
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.
- Minimum 8–15 years of progressive leadership experience in marketing, fundraising, or brand management (preferably in consumer, NGO, or social enterprise sectors).
- Proven success in strategic marketing leadership, integrated campaign management, and corporate partnership development.
- Strong financial acumen with experience in budgeting, performance tracking, and data-driven decision-making.
- Demonstrated ability to lead cross-functional teams and deliver results in dynamic environments.
- Excellent interpersonal, communication, and presentation skills
- Passionate about humanitarian causes and aligned with World Vision’s faith-based mission.
CORE COMPETENCIES
- Strategic Visioning: Translates mission into clear marketing and fundraising strategies.
- Leadership Excellence: Inspires teams and builds capacity to achieve ambitious goals.
- Brand Stewardship: Upholds WVM’s reputation and voice across channels and audiences.
- Business & Financial Acumen: Ensures sustainable revenue and effective resource allocation.
- Innovation & Agility: Introduces creative approaches in an evolving marketing landscape.
- Collaboration & Influence: Engages effectively with internal and external stakeholders.
- Results Orientation: Focused on measurable outcomes, growth, and donor satisfaction.
PERFORMANCE INDICATORS
- Achievement of total fundraising income and sponsorship targets (Child Sponsorship & Private Non-Sponsorship).
- Growth of supporter base and corporate partnership portfolio.
- Strength and consistency of brand and public engagement.
- Campaign ROI, donor retention, and channel performance improvement.
- Team performance, leadership effectiveness, and cross-departmental collaboration.
- Innovation in digital and partnership-driven fundraising initiatives.