The Chief Marketing Officer provides visionary leadership for all marketing, communications, digital, and fundraising strategies across World Vision Malaysia. As a senior executive, the CMO shapes national brand perception, builds long-term donor engagement, and drives high-level innovation to grow organizational impact. The CMO is a key member of the Leadership Team and strategic advisor to the CEO and Board.
1. Vision & Strategic Direction
• Set long-term vision for brand, storytelling, public engagement, and donor growth.
• Align marketing strategy with WVM's national strategy, global partnership priorities, and multi-year impact goals.
• Serve as the organization's public-facing brand champion.
2. Executive Leadership & Influence
• Provide visionary leadership for marketing, communications, and fundraising.
• Build a culture of innovation, excellence, and service across the organization.
• Serve as a spiritual leader within the organization, nurturing faith alignment and reinforcing World Vision's Christian identity through words, example, and decision-making.
• Support the CEO in cultivating a spiritually grounded executive culture rooted in humility, prayer, and mission-driven leadership.
• Encourage spiritual formation within teams and champion values-based leadership across all levels.
3. Partnership & Stakeholder Leadership
• Lead strategic engagement with high-level corporate partners, donors, ambassadors, media, and government stakeholders.
• Represent WVM in national and regional forums, conferences, and collaborative platforms.
4. Digital Transformation & Innovation
• Champion digital innovation, data analytics, automation, and omni-channel supporter journeys.
• Drive organizational readiness for future trends in fundraising and public engagement.
5. Revenue & Growth Accountability
• Accountable for achieving multi-year revenue growth targets and diversifying fundraising channels.
• Oversee forecasting, budgets, and investment strategies for marketing & fundraising.
• Bachelor's or Master's degree in Marketing, Business, Communications, or related field.
• Minimum 15+ years of senior leadership experience, with significant marketing, communications, or fundraising expertise.
• Proven ability to lead large teams and drive transformative strategies.
• Experience engaging Board-level stakeholders and national-level partners.
• Executive leadership
• Strategic foresight
• National-level brand stewardship
• Partnership diplomacy
• Innovation & digital transformation
• Crisis communication & risk strategy
• High-level stakeholder engagement
• Long-term revenue growth and channel diversification
• National brand recognition and reputation strengthening
• Multi-year strategic milestones achieved
• High-value partnerships formed and renewed
• Organizational digital maturity and innovation adoption
• Leadership effectiveness and culture-building impact
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